Kentucky natives Michael Browning and Clay Turner know a thing or two about business. When they decided to leave their careers in marketing and finance in 2014 to start Onovative, a banking-communications software company, they saw a chance to shape the future by learning from the past. “We want to solve some of the industry’s … Read more
➎ How the Big Brands Do It One of the most successful consumer brands is Coca-Cola. They have been doing their marketing and advertising campaigns unfailingly right all these years. When you go to their Facebook page, you will see the instant association. The same thing goes with other online channels where Coca-Cola is found … Read more
Building apps is becoming a new popular hobby of enthusiastic people in the modern world. However, navigating through the turbulent market of thousands of different applications and customer needs in pursuit of creating a unique successful product may be quite a challenging thing. Asking how to easily make an app, inspired entrepreneurs sometimes don’t even … Read more
In the past, before the World Wide Web made information available with just a few mouse clicks, maintaining brand consistency was easier. It was simply a matter of having a single constant and precise message. The methods of delivery for this message were straightforward enough, with options ranging from prints and signage to forms and … Read more
Great businesses are founded on great partnerships. But great businesses can also be destroyed by bad partnerships. These entrepreneurs—and members of The Oracles—share their hard-won wisdom about what to watch out for before joining forces with a business partner 1. Trust your gut and get it on paper All of my success has come from … Read more
The economic downturn has taken its toll on Americans – business owners and workers alike. Many of those who lost their jobs had to take substantial pay cuts in order to work. Overtime is a thing of the past and many who would like a second job find they are few and far between. Just … Read more