Consistent Brand Image

➎ How the Big Brands Do It One of the most successful consumer brands is Coca-Cola. They have been doing their marketing and advertising campaigns unfailingly right all these years. When you go to their Facebook page, you will see the instant association. The same thing goes with other online channels where Coca-Cola is found … Read more

In the past, before the World Wide Web made information available with just a few mouse clicks, maintaining brand consistency was easier. It was simply a matter of having a single constant and precise message. The methods of delivery for this message were straightforward enough, with options ranging from prints and signage to forms and … Read more